Short-form video sponsorships
Align your brand with 3-5 philosophy videos published weekly, optimized for social platforms and averaging over 1 million views each.
2.5M+ followers1M+ avg views per video65K+ newsletter readers
Reach 2.5 million curious minds
Big Think's Mini Philosophy with Jonny Thomson delivers timeless ideas to a highly engaged, intellectually curious audience across video, podcast, newsletter, and social. Sponsor a brand-safe property that rewards substance over hype.
Custom sponsorship packages tailored to your campaign goals and platform mix.
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New short-form videos per week
What you get
Five ways to reach a discerning audience
Custom packages built around your goals, platform mix, and campaign length.
Podcast integrations
Integrate your brand into long-form conversations with leading thinkers, authors, and cultural voices in a thoughtful, engaged listening environment.
Newsletter advertising
Reach 65,000+ highly engaged newsletter readers who actively seek essays on philosophy, psychology, productivity, and personal growth.
Custom editorial partnerships
Collaborate on creator-led branded content with Jonny Thomson, tailored to your brand's message and the audience's intellectual interests.
Multi-platform campaigns
Combine video, podcast, newsletter, and social into a single integrated activation that reaches the same audience across every touchpoint.
Side by side
What sets this property apart
Mini PhilosophyTypical influencer channels
2.5M+ followers with intellectual credibility+×
Premium editorial environment under Big Think+×
Cross-platform integrated campaigns+×
Brand-safe, education-focused content+×
Creator-led storytelling by a bestselling author+×
Audience that rewards substance over hype+×
The flow
From first call to campaign launch
Start fast and see the difference within weeks.
Book a call
Tell us your goals, target audience, and preferred platforms. We map your brand to the right Mini Philosophy content formats.
Design your package
We build a custom sponsorship plan based on platform mix, campaign length, deliverables, and content requirements with competitive CPMs.
Create and integrate
Jonny Thomson and the Big Think team produce sponsor-aligned content that feels native to the audience and additive to the experience.
Launch across platforms
Your campaign goes live across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels simultaneously.
Packages
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. Competitive CPMs to reach Big Think's high-value audience.
Single-platform sponsorship
Custom
Align your brand with one Mini Philosophy content format.
- + Short-form video sponsorship
- + Newsletter advertising
- + Podcast integration
- + Competitive CPMs
Multi-platform campaign
Custom
Integrated activation across video, newsletter, podcast, and social.
- + Cross-platform distribution
- + Creator-led branded content with Jonny Thomson
- + Custom editorial partnerships
- + Presenting sponsorships available
- + Coordinated launch across all channels
Common questions
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, creator-led branded content with Jonny Thomson, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They are lifelong learners interested in philosophy, psychology, productivity, culture, technology, and personal growth.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand and goals.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Put your brand in front of 2.5 million curious minds
Book a call to explore sponsorship opportunities across video, podcast, newsletter, and custom editorial with Mini Philosophy and Big Think.
Book a call