Mini Philosophy with Jonny Thomson and Big Think turns timeless ideas into content millions actually finish watching. Sponsor a media property where intellectual credibility and mass reach coexist.
Sponsorship pricing is customized around your platform mix, campaign length, and deliverables.
Why teams switch
Reaching thoughtful, high-value audiences is harder than ever because most channels optimize for scroll-stopping noise, not genuine engagement.
The old way
The Mini Philosophy way
What you get
Every format sits inside the same trusted editorial ecosystem, so your message reaches the same curious, engaged audience wherever they show up.
3-5 philosophy videos published per week, optimized for social platforms and averaging over 1 million views each.
Long-form conversations with leading thinkers, with a dedicated podcast launching soon.
Weekly essays delivered to 65K+ readers who actively seek out ideas on psychology, productivity, and culture.
Creator-led branded content and editorial partnerships built around your brand's natural fit with learning and growth.
Integrated activations across YouTube, Instagram, Substack, and Big Think's owned media channels.
Premium alignment with a thoughtful, intellectually curious audience in a highly brand-safe environment.
The flow
Start fast and see the difference within weeks.
Tell us your goals and the audience you want to reach. We map them against the platforms and formats that fit.
Pricing is customized based on platform mix, campaign length, deliverables, and any custom content requirements.
Your campaign runs across video, newsletter, social, and editorial in one integrated, brand-safe environment.
Side by side
Packages
Every sponsorship is scoped around your platform mix, campaign length, deliverables, and custom content needs. We offer competitive CPMs to reach Big Think's high-value audience.
Custom
A tailored campaign across the Mini Philosophy ecosystem.
Common questions
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher and his books have been translated into 22 languages.
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, and custom editorial collaborations.
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They are early adopters with the means and discernment to act, and they reward brands that respect their intelligence.
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Past conversations have featured guests including Ian McEwan, Rutger Bregman, Marie Kondo, Ryan Holiday, and Gary Marcus. Book a call to design your campaign.
Book a call